Coordinated production for the Nike By You store launch at the Eaton Centre, overseeing OTG delivery of a custom shirt heat-press interactive station and immersive fan experience builds. Managed vendor fabrication, setup, and live operations for on-site personalization, ensuring smooth audience flow and brand consistency. Coordinated production requirements for a celebrity athlete meet-and-greet, aligning talent timing, crowd management, and experiential moments with launch programming to deliver a high-impact, fan-first brand activation.