Led production of the Toronto Blue Jays x TD Trading Card Experience at the Rogers Centre, an interactive fan activation promoting TD’s Easy Investment products. Oversaw end-to-end production of the experience booth, including installation and operation of an instant photo booth where fans generated personalized trading cards in real time. Worked collaboratively with the client, internal creative team on various marketing elements, venue stakeholders, and external vendors to deliver a seamless in-stadium experience. Provided ongoing on-site observations, performance insights, and recommendations, implementing iterative updates throughout the summer to improve audience flow, engagement, and overall experience performance.